Information about retailing

Posted Date: 22-Jun-2011	Category: General	Rating:
Author: Faizan	Member Level: Gold	Points: 7 (Rs 1)

This article tells us about retailing, what is retailing and how it is done, what is retail trade. Who is a retailer and what are functions of a retailer. What services are given by the retailer to the customer, etc.

What is Retailing

Retail is a french word which means redistribution of any commodity. Retail trade means transfer of the goods and services to the final consumer. final consumer is a person that consume commodity for satisfying their needs. Retailer purchase commodity from wholesaler in smaller amount and sell it to the ultimate consumer for consumption.

According to American Marketing Association "A retailer is an agent whose business is to sell commodities to the ultimate consumer." According to Cundiff and Still "the activities that relates selling of commodities directly to the consumer known as retail trade.

Characteristics of retail trade

• Retailer purchase commodity in smaller quantity from producer or wholesaler.

• they sale commodities to the ultimate consumer according to their needs.

• They directly relates with consumption.

• They provide commodities of various producers at one place.

• They provide knowledge to wholesaler or producer for changing business environment.

Functions of Retailer

• Estimation of appropriate demand.

• Provide credit facility.

• Arrangement of proper stock.

• Packing according to facility.

• Arrangement of delivery of commodity.

• Bear the risk.

Services of Retailer

• Services to producer or wholesaler, such as provide knowledge of consumer's fashion, interest, etc.

• Make arrangement of sale.

• Advertisement of new product.

• Decline in marketing expenses.

Post Comment:

Notify me by email when others post comments to this article.

Do not include your name, "with regards" etc in the comment. Write detailed comment, relevant to the topic.

No HTML formatting and links to other web sites are allowed.

This is a strictly moderated site. Absolutely no spam allowed.

Name:	Sign In to fill automatically.
Email:	(Will not be published, but required to validate comment)
	Type the numbers and letters shown on the left.