I would say definitely yes. They made the people aware regarding the corruption and how the politicians are taking money for their use.
but at the same time, most of the villagers don't know or the awareness is still not there so that they can use their vote to the right person.
So there is still the campaign should be at the village level too so that the people who are in village, also will aware and use their vote not by the caste but according to the candidate.
I completely agree with you that the campaign against corruption should be at the grass roots in Uttar Pradesh and entire country. As most of the population of Uttar Pradesh stills lives in villages. So majority of population is still not aware about this issue.